Product Launch Checklist

2–4 weeks out

Before launch

0/8

Write a one-sentence promise for one clear audience.Collect a testimonial, result, demo, or concrete proof point.Finish the landing page and test its primary action.Add a page title, description, favicon, and social preview image.Verify analytics and conversion events without blocking the page.Publish a support or contact route and the necessary legal pages.Prepare screenshots, a short demo, and social launch assets.Write reusable listing copy: name, tagline, description, category, and pricing.

The day you ship

Launch day

0/6

Check the production URL on mobile and desktop.Publish the launch and submit it to relevant directories.Post the announcement with a specific problem, outcome, and link.Share personally with relevant communities—never mass-spam.Reply to questions and feedback while the launch is active.Watch errors, signups, and conversion events.

The following week

After launch

0/6

Thank supporters and follow up with interested users.Sort feedback into bugs, confusion, requests, and praise.Fix the highest-impact launch friction first.Publish a transparent recap with results and lessons.Onboard new users and schedule the next meaningful update.Reuse launch assets in your docs, newsletter, and product page.