Email tools
Transactional and marketing email. 8 tools, with starting prices and free allowances, because deliverability tooling is priced very differently from bulk sending.
8 tools in Email
| # | Name | Category↑ | Starting price | Free access |
|---|---|---|---|---|
| 1 | Amazon SES sends high-volume transactional and bulk email through AWS at pennies per thousand messages. Teams already on AWS use it for receipts and lifecycle mail when deliverabi… |
Pay as you go | Yes, free plan is available |
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| 2 | Buttondown is a writer-friendly newsletter platform: Markdown, archives, and sane pricing for independent publishers. It deliberately avoids looking like an enterprise marketing c… |
$9/mo | Yes, free plan is available |
|
| 3 | Kit (formerly ConvertKit) is an email platform tuned for creators: automations, landing pages, and commerce for newsletters. Indies use it when audience growth and paid subscripti… |
$33/mo | Yes, free plan + 14 days trialno card |
|
| 4 | Loops focuses on product email for SaaS: onboarding loops, lifecycle messages, and audience segments without the bulk of enterprise ESPs. It fits founders who think in “user journ… |
$49/mo | Yes, free plan is available |
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| 5 | MailerLite offers email marketing with drag-and-drop campaigns and a free plan that still works for small lists. It is a classic “grow an audience” tool rather than a transactiona… |
$12/mo | Yes, free plan is available |
|
| 6 | Mailgun is a mature transactional email API with logs, templates, and deliverability tooling for product mail at scale. Indies choose it when they need SMTP flexibility and EU/US… |
$15/mo | Yes, free plan + ~1 month on paid trial |
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| 7 | Postmark is known for transactional deliverability and clear separation from bulk marketing streams. Teams choose it when password resets and invoices must land in the inbox. |
$15/mo | Yes, free plan + 100 emails free trialno card |
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| 8 | Resend is a transactional email API with a developer-first DX and React email workflows. Indies pick it when they want clean APIs for receipts, magic links, and product mail witho… |
$20/mo | Yes, free plan is available |
