Loops
About Loops
Loops focuses on product email for SaaS: onboarding loops, lifecycle messages, and audience segments without the bulk of enterprise ESPs. It fits founders who think in “user journeys” more than raw SMTP.
Pricing is contact-based (not per-send on paid plans). Free covers small early audiences; Starter is the first paid rung once you outgrow the free contact/send caps.
Best for
SaaS teams running onboarding and retention email without standing up a full ESP.
Pricing angle
Free for ~1k subscribed contacts; Starter listed at $49/mo for up to 5k contacts in schema.org offers on their pricing page.
Watch out
Overkill if you only send password resets; underkill if you need heavy ecommerce campaign features.
Loops pricing snapshot
Free for ~1k subscribed contacts; Starter listed at $49/mo for up to 5k contacts in schema.org offers on their pricing page.
Figures can lag the live vendor page. Open official pricing ↗
Free access for Loops
Yes, free plan is available
Free plan includes limited monthly sends and Loops branding — enough to validate one onboarding loop.
No separate timed trial — free plan is the evaluation path before Starter.
Alternatives to Loops in Email
SaaS teams running onboarding and retention email without standing up a full ESP. If that profile is not you, these other Email tools on IndieSheet are worth a look — each page has its own pricing write-up.
FAQ
Does Loops have a free tier?
Free plan includes limited monthly sends and Loops branding — enough to validate one onboarding loop. Directory flag: free tier yes.
What is the starting paid price for Loops?
Free for ~1k subscribed contacts; Starter listed at $49/mo for up to 5k contacts in schema.org offers on their pricing page. IndieSheet’s listed starting paid price is $49/mo.
Does Loops offer a free trial?
No separate timed trial — free plan is the evaluation path before Starter. Structured trial field: No free trial listed.
What are alternatives to Loops?
SaaS teams running onboarding and retention email without standing up a full ESP. Nearby Email options on IndieSheet include Amazon SES, Buttondown, Kit.
How often does IndieSheet check Loops pricing?
IndieSheet checks pricing on the 1st and 15th of each month. Latest successful snapshot for Loops: 2026-07-26 · 18:11 UTC (strategy regex).
Price history
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2026-07-26 · 18:11 UTC49.00